Nouveau Riche: As the legend goes, Steve and Gavin were coworkers at XM Satellite Radio, and met in the basement gym while jogging on neighboring treadmills. Steve and Nacey went to high school together and were new roommates living in DC. Steve introduced Gavin to Nacey, and Nouveau Riche was born. The collaboration was pretty natural because the three of us seemed to have just the right amount of overlap in musical tastes, balanced with the tastes that are unique to each of us.?Nouveau Riche was mainly at DC9 before U Street Music Hall, but early in the game we bounced around and had parties at a few other venues around town… and a whole lot of house parties.CB: DC is home to such an active nightlife with a million parties. What makes Nouveau Riche different from the rest?
NR: Most importantly, we’re producers as well as DJs, and Nouveau Riche is focused around that. Since moving to U Street Music Hall, we haven’t booked any guest artists because when it’s peaktime, we want to be up there playing our latest tracks. If it’s 1am and the club is going nuts to something you’ve never heard before, there’s a good chance one of us made it that afternoon and we’re testing it for crowd reaction. ??We’re also unique in our consistency of brand, which probably comes from our real-life friendship. Nouveau Riche isn’t something we turn on once a month… the music, the clothes we wear, the design sense in the flyers, the way we talk, all of those things come from the simple act of hanging out outside of the club.CB: You see a lot of parties pop up and then quickly fizzle out. Any keys to the longevity of Nouveau Riche?
NR: Realness. A gimmick can only last so long. Nouveau Riche grew organically, as a party that a group of friends looked forward to every month as a chance to get crazy, hear the latest tunes and wear something awesome. If the turnout was small in the early days, we didn’t care — it’s something we were absolutely committed to. Essentially people could tell that we really meant it. That, and being a few steps ahead of whatever the current trend is.CB: How do you see Nouveau Riche evolving?
NR: There’s no question our sound has gotten more consistent over the years. It used to be a new genre every 10 minutes, now we tend to work and build a huge, fresh club sound. As our music gains more and more recognition, hopefully you’ll see Nouveau Riche on the road more often, and maybe even get into releasing other people’s music.CB: What have you learned about DJing and the party scene in the past five years?
NR: We’ve learned not to underestimate the audience. Nouveau Riche has proven that DC party people are hungry for new sounds, not only the stuff they already know. We’re really lucky for that.CB: Nouveau Riche has some of the best event flyers I’ve seen in a while. Who’s responsible? Are any of you guys designers?
NR: Thanks! Gavin does the flyers. Doing the best he can do as a self-taught Photoshopper. (Check their flyers here and here – prepare to be entertained.)Every second Saturday at U Street Music Hall, the stars align and Nouveau Riche emerges like an oasis in the desert. All is right in the world. Congrats to Gavin Holland, Steve Starks, and Nacey – here’s to another five years! See you Saturday. U Street Music Hall10PM$1021+ (unless you ordered presale tix)Be the first to like this post.